guerrilla marketing is ideal for small businesses

Guerrilla marketing is ideal for small businesses

 In the early 1980s, Jay Conrad Levinson started a marketing revolution when he published the first book on something new and exciting called “guerrilla marketing.” The term has since become widespread and today guerrilla marketing is a weapon in every professional marketer’s arsenal.

This revised edition of Levinson’s classic explains how you can leverage today’s new, innovative marketing techniques whether you’re a small business owner struggling to match the marketing efforts of a larger competitor or you work in the marketing department of the said larger competitor.

In these topics you’ll discover

  • why giving things away can sometimes be more profitable than selling them;
  • how marketing campaigns can break sales records and stilllose money; and
  • why you should be friends with journalists.

Marketing is an ongoing process encompassing all the ways your company presents itself to the world.

What comes to mind when you think of the word “marketing”?

TV commercials? Newspaper ads? Billboards by the roadside?

All these are good examples. But have you ever stopped to think about what the term “marketing” really means?

In layman’s terms, marketing consists of every detail that consumers perceive about your company: your logo, your product packaging, the layout of your newsletter, etc.

The goal of marketing is to steer the way people think about your company or organization by adjusting these details. Marketing can determine whether people see your products as more exclusive or a better value for money.

Another trait of marketing is that it is an ongoing process, not a discrete event.

What does this mean?

Well, first you plan and launch a marketing campaign. This could mean handing out flyers on the street, sending prospective customers e-mails or launching a traditional advertising campaign on TV.

But when the campaign is over, you can’t rest on your laurels. Instead, you take the money you earned from the sales generated by this campaign and reinvest it into more marketing, starting the cycle again.

Why?

Because the world is changing all the time and new competitors are always on the horizon, so you need to constantly try to attract the attention of potential customers.

Another reason why marketing can be defined as a process is that it’s not only directed at gaining new customers but also at keeping existing ones. No matter how satisfied they are, customers still need to be stimulated with marketing to remind them of your existence.

So, as you can see, you’re never really “done” with marketing, you just start the cycle over again and again.

Now that you understand the nature of marketing, you have a solid basis for your journey to become a successful guerilla marketer.

Innovative and comparatively inexpensive: guerrilla marketing is ideal for small businesses.

You’ve probably heard the term guerrilla marketing get thrown around time and again. But what does it actually mean and how is it different from traditional marketing?

The majority of traditional marketers believe that success comes from making large investments in marketing campaigns, such as expensive TV commercials and full-page ads in Time magazine.

Guerrilla marketing is about finding new and innovative methods for reaching customers that can be communicated outside traditional channels, e.g., online and in the streets. These methods are especially useful for small businesses that can’t afford big marketing campaigns.

Whereas traditional marketing aims to generate sales or online traffic, guerrilla marketing is only focused on the bottom line. In other words, a campaign’s success is measured solely by the profit it generates.

This is sensible because other metrics can be misleading. It’s all too common for a big company to break a sales record thanks to a marketing campaign but still lose money because the campaign was too expensive. Guerrilla marketers simply can’t afford this.

Another difference between the two marketing methods is that traditional marketing is usually a monologue, whereas guerrilla marketing is a dialogue.

A traditional TV commercial is an example of a monologue: the marketer transmits one message and consumers have to accept it as is without any channel to voice their own opinions.

But in guerilla marketing, both sides get involved and interact.

Let’s say you decide to run an online contest where people are asked to give feedback on your business as part of their entry. You can then respond to this feedback with personalized messages, which starts a dialogue.

And it is precisely this dialogue that gives small businesses an edge over bigger corporations: small businesses can take the time to respond individually to each customer.

Before thinking about specific steps, you have to position your campaign appropriately.

Though marketing campaigns can take many shapes and forms, they all aim to communicate a key message to customers: namely, the company’s positioning. Positioning involves defining the problem you want to solve, who the target group with that problem is and how your product solves the problem.

This positioning is the heart of your marketing strategy, which will be the basis for all the individual campaigns you launch.

You should put a lot of thought into your positioning because every facet of any campaign should aim to express your positioning. As advertising legend David Ogilvy – the inspiration for the character Don Draper on the TV show Mad Men – once said, your positioning is far more important than the specific design or wording of your advertisements.

Take the airline JetBlue. Right after it was launched, the 9/11 attacks occurred and decreased the popularity of air travel, hitting the airline industry hard. But by positioning itself as a reasonably priced premium airline with amenities like individual seatback, movie screens and comfortable leather seats, JetBlue still managed to be successful.

Choosing your target group is one of the most important aspects of defining your positioning. And to make this choice correctly, you need to consider demographics.

Perhaps the most noteworthy trend at the moment is that the population is aging rapidly, making the elderly an expanding market. What’s more, a study by the University of Michigan found that older people tend to rely heavily on mass-media marketing when they decide which products to buy, which makes them an attractive target for marketing efforts.

To effectively address this group, remember to highlight the mobility and independence your products enable, and also to make sure that all your writing is in a large enough font so even someone with fading eyesight can read it.

Every guerrilla marketing campaign is based on seven key decisions.

As mentioned before, one of the keys to successful guerrilla marketing is creative ideas. Despite this, there are some rules you need to follow when crafting your marketing campaign.

More specifically, you must address seven issues regarding your campaign. Let’s examine them by looking at a scenario where you run a bookstore specializing in freelancing guides.

  1. Determine what real, physical action your target customers should take if your campaign is successful. In the case of your bookshop, the desired action would probably be for people to come to your store and buy your books.
  2. Know your competitive advantage, i.e., the thing that will make your campaign successful. In our example, it’s the valuable content of your books that will make people willing to pay for them.
  3. Define your target market. Your bookstore’s market consists of people who are either already freelancing or looking to get started.
  4. Decide which marketing tools you want to use. You could advertise in magazines, seminars and online forums aimed at freelancers.
  5. Ask yourself: What is your core business and what market nichedo you serve? Your bookstore provides valuable information for freelancers.
  6. What is your business’s identity? This needs to be based on the true nature of your business, not what you wish it was. Otherwise customers will inevitably be disappointed when their expectations don’t meet reality! In the case of your bookstore, your identity could be built on expertise regarding freelancing and being responsive to customer requests for new titles.
  7. Finally, you also need to determine your campaign budget. Of course, the amount depends on what you can spare and what results you expect.

Addressing these seven issues will lay a solid foundation for your campaign.

To market successfully, you must choose the right medium.

These days, marketers have all different kinds of media at their disposal: from website banners to roadside billboards, they can reach their customers in a variety of ways.

But, to be successful, each advertisement has to go through the right medium, and every medium has its own distinct advantages and drawbacks. Let’s examine some of the more prominent media options.

On the whole, print magazines are a good choice as they get customers involved. People buying magazines are usually really interested in the topic, so they spend more time on each page than they would in a newspaper, where they just want information quickly and objectively. Consequently, people are willing to spend more time reading advertisements in magazines, so you can confidently put more information in them.

Ideally, your advertisement should fit the general style of the magazine so that it feels natural for readers to jump from a story to your ad.

Another prominent advertising medium is television. It’s so powerful because it not only allows you to demonstrate the advantages of your product in more detail but also because it combines both visual and aural stimuli, making people more likely to remember your product later.

What’s more, TV can reach millions of people at once if you place an ad in the right time slot, e.g., during prime time or the Super Bowl.

Of course, TV advertisements are usually far too expensive for most guerrilla marketers.

Finally, there’s also online marketing: advertising via e-mails, chat rooms, blogs, video postcards or websites. This medium enables you to interact with your customers over a longer time span, which opens up great opportunities for marketing.

Try filling your company’s website with such high-quality content that your customers won’t just want to visit it once, but to spend lots of time on it, interact with the content and come back repeatedly.

Just remember: choosing the media for your marketing should be the basis of your overall marketing strategy

E-media marketing is an effective weapon for all types of companies.

In the last blink we touched upon the topic of internet marketing, which is part of a broader marketing category known as e-media marketing. These days, however, internet marketing is its most important form.

You might think that this doesn’t concern you if your company doesn’t revolve around digital products. But that would be a mistake. Today every company has to invest in internet marketing.

Why?

Studies have shown that US consumers spend over $632 billion in offline purchases based on internet research. So even if your business doesn’t have a webshop, the internet can still be your most profitable marketing tool. All it has to do is describe your products and how to find your store.

So let’s say you want to use internet marketing and have given yourself a budget to do so. How should you allocate this budget?

Just follow the rule of thirds:

First, spend one-third of the budget on developing your website so it’s engaging and valuable to customers.

But even if the website is perfect, it’ll be useless if nobody visits it. That’s why you should spend another third of your budget on promoting the site.

Finally, you need to treat your site as though it were an infant: constantly maintaining and improving it so it develops as you want it to. This is where the final third of your budget must be spent.

Besides your website, another major channel for internet marketing is through e-mails, as they help build relationships with your customers. Even if you send thousands of people the same message, they will still feel as if you sent it to them personally, which will strengthen the relationship.

To use e-mail marketing, maintain a list of your satisfied customers’ e-mail addresses, as they will be more likely to read what you send directly to them. Just remember to let your customers decide whether or not they want to be on your list by, e.g., offering a free newsletter on your website.

People love free things, so you can also market your product by giving away free information.

Ever wonder why so many companies like to send you free samples of their products? It’s because they know that people love free stuff.

This even applies to information. One way to attract more customers is to offer free information about your business. This is called info-media marketing. Potential customers get to know you and your products so they feel safer buying from you.

One way to do this is to give free seminars that highlight your competence in your industry.

Let’s take one of the author’s clients as an example. This client runs a business that teaches people how to use computers and it was struggling to find new customers. The client then organized a free seminar for people who knew absolutely nothing about computers that ended up attracting 500 people, greatly boosting his customer base.

Even if your seminar is free, as long as people feel like it would have been worth paying for, many of them will turn into real customers. To help this transition, you could devote 15 minutes of a one-hour seminar to giving a sales pitch or set up a stand near the exit where people can buy your products or subscribe to your service.

In addition to seminars, people also love free parties. Art galleries often take advantage of this by hosting parties when they launch new exhibitions.

You can do this, too: invite friends and acquaintances to a party where the food, drinks and music are on you, and then, in the midst of the party, give a brief, well thought-out and enthusiastic talk about your product, giving away some free samples to boot. This enjoyable environment will help others get excited about your product, and you might end up making several sales that very night.

What’s more, you can encourage some of the participants to host similar parties where you provide the samples but they reap part of the profits.

Non-media marketing methods are often less expensive but also very effective.

We’ve now examined both internet marketing and info-media marketing. But there’s still a third alternative all guerrilla marketers need to master: non-media marketing, meaning all marketing methods outside of paid media. All this kind of marketing costs you is time and creativity.

One prominent type of non-media marketing is public relations (PR), or the sum of the relationships you have with other people. Having a newspaper article published about your company is a part of PR since it will help build a relationship between you and the readers. It can also be far more effective than an ad.

This brings us to one of the key benefits of PR as a marketing method: it’s free. What’s more, it usually gives you far more credibility than paid advertising.

So how can you get newspapers, magazines, blogs, etc. to publish articles about your company? You need to provide them with news they want.

And the best way to do this is to get to know journalists personally. Many companies don’t do that, and instead just mail out press kits, or non-personalized information packages to journalists, hoping they will result in a story.

Unfortunately, they won’t: almost 80 percent of mailed press kits are just thrown away.

By getting to know the journalists personally, you can invite them over for lunch and give the press kit there. This is much more likely to succeed.

Another way to engage in non-media marketing is through community involvement.

People always like to do business with friends rather than strangers, so you need to make your business seem like an old friend.

This means investing time and energy into proving that you truly care about your community and are not just doing it for the marketing benefits. You could organize competitions, sponsor charity events or offer your product or service for free at community events.

This way, when people see how hard you work for free for the community, they’ll think you work twice as hard when you’re getting paid!

Final summary

The key message in this book:

Guerrilla marketing means using innovative, low-cost methods to attract customers. To use it successfully, you have to find the medium that matches your company’s marketing strategy. This could mean online marketing, public relations work or giving away something for free.

Actionable advice:

Before launching any campaigns, consider guerrilla marketing channels, too.

If you’re thinking of launching an expensive advertising campaign on television or print media to market your product, hold that thought. Instead, take a moment to research how other small companies selling similar products or services have marketed themselves. Their small size usually forces them to come up with innovative marketing concepts, and what you find could well inspire you to try something creative, too. This would allow you to save your marketing budget for something else.

The Top 10 Trends Driving Marketing In 2017

The Top 10 Trends Driving Marketing In 2017: Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017.

Focus is crucial—and that can be a challenge. The bigger the business, the more diverse the customer base. While data is making it easier to target consumers, it’s a massive undertaking to discern valuable information from the volume of data available. How do you stay focused, create conversations, and increase conversions? It’s a big question, but paying attention to what’s on the horizon can offer insights. Here are 10 trends that I predict for 2017.

1-Increased focus on customer experience. Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s businesses—at least the successful ones—have embraced customer-centric philosophies to create effective marketing strategies and positive digital transformations.

2-Engaged and effective measuring: analytics 2.0. Talk of measuring marketing has been on an endless loop lately. With confessions from Facebook and others about how their data doesn’t tell a complete story, what we do have is less than stellar. Now—and in the upcoming year—measurement will be done with purpose. Expect business objectives to tie back to profit, revenue, customer retention, and satisfaction.

3-Lean on the new marketing lieutenants: marketing technologists and data scientists. To make the first two trends on our list work, executives must be data-driven. As companies aim to connect email, social media, and paid, owned, and earned marketing strategies (among others), they must incorporate technology needed to implement and support it. Expect Chief Marketing Technologists to lead this initiative—studies show that four out of five enterprises do this already.

4-Personalized everything. As we work to individualize everything from Coca-Cola cans to shoes, mass customization has transitioned into professionalization. For some businesses, this will mean ensuring touch points are specific and individual. For others, it’s simply streamlining the purchasing process and making it more responsive.

5-Better video content…and more of it. Yes, content is still king, but the kind of content that rules the web is changing. Social content, reviews, blogs, papers, and eBooks are all still crucial aspects of marketing, but video will be the rage moving forward. Considering the success of games like Pokémon Go, expect virtual and augmented reality to take us into the future. Brands that fail to incorporate visuals and videos will be left by the wayside.

6-More social media marketing. We need to change the way that we think about social media. Social media strategies should market less and sell more. Often, brands use social media to blast highly generic content—content that people are ignoring. Social media should be personalized too, and it’s not too hard to accomplish. Use social media for the front-line marketing of sales and services. Use it to engage with consumers, not blast messages.

7-Embrace the IoT. The Internet of Things has been in its infancy. In 2017, expect businesses to leverage the power of billions of connected devices—a marketer’s dream. Collecting and making that data useful, though, will be key. Beacons, sensors, edge devices, TVs, clothes, fitness brands, and more are all producing useful data, meaning more opportunities to get closer to the customer. Expect the IoT to transform how we leverage tech and data.

8-Chatbots and AI go mainstream. Providing positive customer experience and service means leveraging the power of technology. Asking locals for advice on where to eat is good, but they don’t know whether you like spicy food or have a gluten intolerance. Imagine a chat-bot who knows your likes, dislikes, and needs and can guide you on where to eat, how to travel, or where to shop. Chat-bots can use AI, deep learning, and data crumbs from across the web to understand and guide consumer behavior.

9-Right-time marketing instead of real-time marketing. Real-time marketing—with eyes out for opportunities to market and score—has been hot the last few years. Think of Oreo’s “Dunking in the Dark” campaign. As we now use data to isolate the best moment to connect with consumers, real-time should switch to right-time.

10-Prepare for marketing to own digital transformation campaigns. Many are suggesting that CMOs own digital transformation. I staunchly disagree. What CMOs should actually own is the digital transformation “campaign”—the process of showing the market and your teams that a company is transforming. Do this by clearly explaining how these trends, along with digital initiatives, affect consumer experience and how the company is executing it.

Of course, this list isn’t exhaustive; save room for the unpredictable and unprecedented. Given last year’s trends and what I see on the horizon, though, this is how we should be planning for the upcoming year.

What do you expect for 2017? I would love to hear your marketing trends prediction for the coming year.

For those of you that prefer a more visual interpretation, I have also created a nice little info graphic for your viewing pleasure.

Exploring all things Digital Transformation

www.forbes.com

Top 10 Marketing Trends for 2017

GDP Situation in IRAN 2016

Gross Domestic Product (GDP) is a monetary measure of the market value of all final goods and services produced in a period by a country.

Nominal GDP estimates are commonly used to determine the economic performance of a whole country or region, and to make international comparisons. In Iran, the central bank reports country’s GDP annually by gathering information from all the sectors including agriculture, oil, construction and etc.

In this article, we will review last year`s GDP of Iran (2015-2016) as a whole and by each sector.

Based on the primary calculation, Gross Domestic Product of Iran reaches 6,691.1 thousand billion Rials which shows 12.5 Percent growth comparing to the last year (5,946.7 thousand billion Rials).

Studying share of different economy’s sectors in GDP demonstrates that in (2015-2016) added value of Oil, Industry, Commerce and Restaurant and Hotel services, Transportation and Inventory and Communication sectors plays the most important role in GDP’s growth with shares of 9.8, 0.8, 0.7 and 0.7 percent in order.

In return, added value of Construction sector decreases 0.8 percentage of GDP’s 12.5% growth which is the greatest reducer.

Based on the latest information from the Ministry of Agriculture, estimated production of agricultural, garden and livestock products grow by 8.2, 6.1 and 4.6 percentage respectively comparing to the last year.

Based on these, the growth of agriculture sector’s added value was 4.2 percent in 1395.

Based on the primary calculations, added value of Oil sector to the constant price of 1390 estimated 1,524.5 billion Rials which shows 61.6 Percent increase from the last period.

This growth come from elimination of sanctions and increment in production and export of crude oil, refinery products, condensates and gas liquids and natural Gas.

Added value of Industry sector reaches 781 thousand billion Rials which shows 6.9% growth. This rate was -4.6% for (2015-2016).

Cooperation of banking system with the Industry sector and help financing little and medium sized firms plays important role in this sector’s growth.

In Construction sector, the value of investment in urban construction by private sector decrease by 14.1% comparing to the last period.

It is expected that with the improvement in production and exportation of crude oil and restructuring of taxation system, payment by the government for construction costs will improve, which has direct influence in construction sector’s boom, and economic growth of this sector will be positive in the current year.

Although the primary surveys show that improvement in production and exportation of crude oil has the major part in GDP growth by 12.5%, however, economic growth without oil also grew constantly in the last year.

Economic growth without oil was -1.8% in first season of (2015-2016), but for the rest of the year, this index experienced 3.9%, 5.4% and 5.6% growth for other seasons of the last year.

Moreover, this index has increased from -3.1% in (2015-2016) to 3.3% in (2015-2016).

Following economic reforms, supporting production by the banking system, improvement of different businesses and deepening the stock market, it can be expected that economic growth without oil will improve in current year.

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FOREIGN INVESTMENT PROMOTION AND PROTECTION ACT

FOREIGN INVESTMENT PROMOTION AND PROTECTION ACT

(FIPPA)

Chapter One: Definitions

Article (1)

The terms and expressions used in this Law shall have the following meanings: Law: The Law for the Promotion and Protection of Foreign Investments.  Foreign Investor: Non-Iranian natural and/or juridical persons or Iranians using the capital of foreign source, who have obtained the investment license referred to in Article (6).  Foreign Capital: All types of capital, being cash or non-cash, brought into the country by foreign investors and include the following:

a) Cash funds in the form of convertible currency imported into the country through banking system or other methods of transfer, acceptable to the Central Bank of the Islamic Republic of Iran;

b) Machinery and equipment;

c) Tools and spares, CKD parts and raw, addable, and auxiliary materials;

d) Patent rights, know-how, trade marks and names, and specialized services; e) Transferable dividends of foreign investors;

f) Other permissible species approved by the Council of Ministers.

Foreign Investment: Application of foreign capital in a new or existing economic entity after obtaining the investment license.  Investment License: The license issued for every foreign investment in accordance with Article 6 of this Law.  Organization: The Organization for Investment, Economic and Technical Assistance of Iran, subject matter of Article (5) of the Law establishing the Ministry of Economic Affairs and Finance ratified on July 15, 1974.  High Council: The High Council for Investment, the subject matter of Article (7) of the Charter of the Organization for Investment, Economic and Technical Assistance of Iran ratified on June 2, 1975.  Board: The Foreign Investment Board, subject matter of Article (6) of this Law.

Investment License: The license issued for every foreign investment in accordance with Article 6 of this Law.  Organization: The Organization for Investment, Economic and Technical Assistance of Iran, subject matter of Article (5) of the Law establishing the Ministry of Economic Affairs and Finance ratified on July 15, 1974.  High Council: The High Council for Investment, the subject matter of Article (7) of the Charter of the Organization for Investment, Economic and Technical Assistance of Iran ratified on June 2, 1975.  Board: The Foreign Investment Board, subject matter of Article (6) of this Law.

Organization: The Organization for Investment, Economic and Technical Assistance of Iran, subject matter of Article (5) of the Law establishing the Ministry of Economic Affairs and Finance ratified on July 15, 1974.  High Council: The High Council for Investment, the subject matter of Article (7) of the Charter of the Organization for Investment, Economic and Technical Assistance of Iran ratified on June 2, 1975.  Board: The Foreign Investment Board, subject matter of Article (6) of this Law.

High Council: The High Council for Investment, the subject matter of Article (7) of the Charter of the Organization for Investment, Economic and Technical Assistance of Iran ratified on June 2, 1975.  Board: The Foreign Investment Board, subject matter of Article (6) of this Law.

Chapter Two:  General Criteria for Admission of Foreign Investments

 Article (2)

Admission of foreign investment shall be made, in accordance with the provisions of this Law and with due observance of other prevailing laws and regulations of the country, subject to the following criteria:

Help create economic growth, upgrade technology, enhance, development of the quality of products, increase employment opportunities, exports, and penetrate into international markets;

b. Does not threaten the national security and public benefits, and deteriorate the environment; does not distort the country’s economy and impose unfair implication on products based on local investments;

c. Does not involve granting of concessions by the Government to foreign investors. The word concession as used herein means special rights which place the foreign investors in a monopolistic position.

d.  The ratio of the value of the goods and services produced by the foreign investments, subject matter of this Law, to the value, t of the goods and services supplied to the local market at the time of issuance of the investment license, shall not exceed 25% in each economic sector and 35% in each field (sub- sector). The fields and investment ceilings in each field shall be determined in the by-law to be approved by the Council of Ministers.

d.  The ratio of the value of the goods and services produced by the foreign investments, subject matter of this Law, to the value, t of the goods and services supplied to the local market at the time of issuance of the investment license, shall not exceed 25% in each economic sector and 35% in each field (sub- sector). The fields and investment ceilings in each field shall be determined in the by-law to be approved by the Council of Ministers.

Foreign investment for the production of goods and services specifically for export purposes other than oil shall be exempted from the aforementioned ratios.    Note. The Law for the Ownership of Immovable Properties by Foreign Nationals ratified on June 6, 1921, shall remain enforceable.

Ownership of land of any type and at any scale in the name of foreign investors is not permissible within the framework of this Law.

Note. The Law for the Ownership of Immovable Properties by Foreign Nationals ratified on June 6, 1921, shall remain enforceable. Ownership of land of any type and at any scale in the name of foreign investors is not permissible within the framework of this Law.

Article (3)

Foreign investments admitted in accordance with provisions of this Law shall enjoy the incentives and protections available under this Law. Such investments may be admitted under the following two categories:

a) Foreign direct investment in areas where the activity of private sector is permissible;

b) Foreign investments in all sectors within the framework of “civil participation”, “buyback” and “build-operate-transfer” arrangements where the return of capital and profits accrued is solely emanated from the economic performance of the r project in which the investment is made, and such return of capital and profit shall not be dependent upon a guarantee by the Government, state-owned companies or banks.

Note1. So long as the foreign investment subject matter of “build operate-transfer” arrangements referred to in Para (b) of this Article, and its incurred profits thereon are not amortized, the exercise of ownership right by the foreign investor over the unamortized capital in respect of the recipient economic entity is permissible.

Note 2. With respect to investments subject matter of Para (b) of this Article, if, as a result of promulgation of laws or Government resolutions, the execution of approved financial agreements within the framework of this Law is prohibited or: interrupted, the accrued losses, to a maximum of due installments shall be committed and paid by the Government.

The scope of acceptable commitments shall be approved, within the framework of this Law, by the Council of Ministers.

Article (4) 

The investment by a foreign government or foreign governments in the Islamic Republic of Iran shall have to be approved by the Islamic Consultative Assembly on a case by case basis. The investment by foreign state-owned companies is considered to be private.

  Chapter Three: Competent Authorities

Article (5) 

The Organization is the only official authority for the promotion of foreign investments in the country, and for Investigation of all Issues pertaining to foreign Investments. Applications of foreign investors in respect of issues such as admission, importation, employment and repatriation of capital shall have to be submitted to the Organization.

Article (6)

For the purpose of investigation and making decision on applications subject matter of Article (5), a Board under the name of the “Foreign Investment Board” shall be established under the chairmanship of the Vice Minister of Economic Affairs and Finance who is ex-officio the President of the Organization Vice Minister of Foreign Affairs, Deputy Head of the State Management and Planning Organization, Deputy Governor of the Central Bank of the Islamic Republic of Iran and vice ministers of relevant ministries, as the case requires.

In relation to applications for admission, the investment license shall, after the approval of the Board, be issued upon confirmation and signature by the Minister of Economic Affairs and Finance.

At the time of admission of foreign investments, the Board is required to observe the criteria referred to in Article (2) of this Law.

Note. The Organization, after preliminary appraisal, is required to take the investment applications, along with its own considerations, to the Board within a maximum period of 15 days as from the date of receipt of

the applications. The Board is under obligation to review the applications within a maximum period of one month from the date of submission and announce its final decision in writing.

Article (7)

In order to facilitate and accelerate issues related to the admission and activity of foreign ,investments in the country, all relevant bodies Including the Ministry of Economic Affairs and Finance, Ministry of Foreign Affairs, Ministry of Commerce, Ministry of Labor and Social Affairs, Central Bank of the Islamic Republic of Iran, Costumes Administration of the Islamic Republic of Iran, Directorate General for Registration of Companies and Industrial property, and the Organization for Environment Protection are required to introduce to the Organization a fully authorized representative whose designation is signed by the highest authority of the body.

The representatives so introduced are recognized to act as medium and coordinator for all issues related to their respective body vis-à-vis the Organization.

The representatives so introduced are recognized to act as medium and coordinator for all issues related to their respective body vis-à-vis the Organization.

Chapter Four:  Guarantee and Transfer of Foreign Capital 

  Article (8) 

Foreign investments under this law shall equally enjoy all, rights, protections, and facilities provided for domestic investments.

Article (9) 

Foreign Investments shall not be subjected to expropriation or nationalization, unless for public purposes, in accordance with due of law, in a non-discriminatory manner, and upon payment of appropriate compensation on the basis of the real value of the investment immediately before the expropriation.

Note1. Application for compensation shall have to be submitted to the Board within one year from the date of re- expropriation or nationalization.

Note 2. Disputes arising from expropriation or nationalization shall be settled by virtue of the provisions of Article (19) of this Law.

 Article (10)  

Ceding the whole or part of the foreign capital to domestic investor and/or, upon approval of the Board and confirmation of the Minister of Economic Affairs and Finance, to other foreign investor is permissible.

In the case of ceding to another foreign investor, the code shall, at least, have the same qualifications as the initial investor, and shall replace

and/or become a partner to the former investor from the standpoint of this Law.

Chapter Five:  Provisions on Admission, Importation, and Repatriation of Foreign Capital   

Article (11) 

Foreign capital may be imported into the country by way of one or a combination of the following manners to be protected by this Law:

a) Sums of cash to be converted into Rails;

b) Sums of cash not to be converted into Rails but to be used directly for purchases and orders related to foreign investment;

c) Non-cash items after evaluation by the competent authorities.

Note. Arrangements related to the manner of evaluation and registration of foreign capital shall be determined in the Implementing Regulations of this Law.

Article (12) 

The rate of conversion of foreign exchange applicable at the time of importation or repatriation of foreign capital as well as the rate for all transfers, in a case of applicability of a unified rate of exchange, shall be the same rate prevailing in the country’s official network.

otherwise, the applicable rate shall be the free-market rate as acknowledged by the Central Bank of the Islamic Republic of Iran.

Article (13) 

The original foreign capital and the accrued profits, or the balance of capital remaining in the country subject to a three-month prior notice, after fulfillment of all obligations and payment of legal deductions, and upon confirmation by the Minister of Economic Affair and Finance, shall be transferable abroad.

Article (14) 

Dividends of foreign investments after deduction of taxes, dues, and statutory reserves, upon the approval of the Board, and confirmation by the Minister of Economic Affairs and Finance, shall be transferable abroad.

Article (15) 

Payments related to the installments of the principal of the financial facilities of foreign investors and relevant expenses, agreements for patent rights, know-how, technical and engineering assistance, trade marks and names, management as well as similar agreements within the framework of the relevant foreign investment, upon the approval of

the Board and confirmation by the Minister of Economic Affairs and Finance, are transferable abroad.

Article (16) 

Transfers referred to in Articles (13), (14) and (15), shall be made subject to the provisions of Para (b) of Article (3) of this Law.

Article (17) 

Foreign exchange required for the transfers referred to in Articles (14), (15) and (16) of this Law may be secured by way of the following methods:

a) Purchase of foreign currency from the banking system;

b) Out of the foreign exchange earnings from the export of the products and/or out of the foreign exchange earnings from service activities of the economic entity in which the foreign capital is employed;

c) The export of permissible goods subject to the relevant laws and regulations.

Note1. Application of one or a combination of the above methods shall be specified in the investment license.

Note 2. The Central Bank of the Islamic Republic of Iran is under obligation, to make available to the foreign investor the equivalent foreign currency for the transferable sums referred to in Para (a), upon agreement of the Organization and confirmation by the Minister of Economic Affairs and Finance.

Note 3.

In case the investment license expressly refers to Para (b) and/or (c) of this Article, this license is regarded as an export license.

Article (18) 

Transfer abroad of the portion of the foreign capital imported into the country within the framework of the investment license but remains unused is released from all foreign exchange, and export and import laws and regulations.

Chapter Six: Settlement of Disputes   

Article (19)

Disputes arising between the Government and the foreign investors in respect of the mutual obligations within the framework of investments under this Law, if not settled through negotiations, shall be referred to domestic courts, unless another method for settlement of disputes have been agreed under the Law for Bilateral Investment Agreement with the respective Government of the foreign investor.

 Chapter Seven: Final Provisions  

Article (20) 

The relevant executive bodies are required to take, measures, upon the request of the Organization, for the issuance of entry visa, residence permit, work and employment permit, as the case may be, for foreign investors, managers and experts working for the private sector involved in foreign investments under this Law, as well as their immediate relatives.

Note. Differences of opinions between the Organization and executive. bodies. Will be settled upon the opinion of the Minister of Economic Affairs and Finance.

Article (21)

The Organization is required to provide for the public to have access to all information related to investments, foreign investors, investment opportunities, Iranian partners, fields of activity and other information available to the Organization.

 Article (22) 

All Ministries, state-owned companies and organizations as well as public institutes to whom the applicability of law is required to be stipulated by name, are under obligation to provide the Organization with reports on foreign investments implemented as well as information required for foreign investors I so that the Organization can proceed in accordance with the above Article.

Article (23) 

The Minister of Economic Affairs and Finance is required to provide, every six months, the relevant committees in Islamic Consultative Assembly with a report on the performance of the Organization with respect to foreign investments under this Law.

Article (24) 

As from the date of ratification of this Law and its t Implementing. Regulations the Law for the Attraction and Protection of Foreign Investments ratified on November 28, 1945.

As well as its Implementing Regulations are repealed.

The provisions of this Law shall be repealed or altered by subsequent laws and regulations in the event that repeal or alteration of this Law would have been stipulated in those laws and regulations.

Article (25) 

The Implementing Regulations of this Law shall be prepared by the Ministry of Economic Affairs and Finance and shall be subsequently approved by the Council of Ministers within two months.

The above Law comprised of 25 Articles and 11 Notes has been approved by the Islamic Consultative Assembly in its session.

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Marketing : 3rd Marketing Generation

The World has changed rapidly and because of this rapid change, Marketing situation is changed.

Unfortunately, after financial chaos in all over the world, Poverty and unemployment rose.

So all motivation packages want to return the Sense of trust and hope to International Market.

In Other Hand, the low rate of GDP in most of the countries and The desire to perform cheap services Forcing companies to have a new look at the marketing phenomenon.

in last 6 Decades, Marketing strategy has changed, in the beginning of Technology era, because of mass production companies focused on  Production. so the marketing was Product Orientation.

Product Orientation was the 1st Generation of Marketing.the 2nd orientation was born In the information age.

in this age, customers have a lot of information about the products and manufacture.

So, they could compare the quality, price, sales conditions, after sales and Every Activity related to the sales process.

if Fact 2nd orientation was the Customer orientation.
Well, when it comes to Customers orientation, one of the important items is a relation between seller and Customer.

in Customer orientation companies Focused on the issue, How they convince their customer to buy?

They didn’t t pay attention to this key point that the customers are Human and Human has many sense and Needs and desires of material and spiritual.

In fact, new customer Generation is so sensitive, Smart and intelligent. they are looking for the respect and attention.

For them, respect for human values, environmental issues, and Economic justice are so valuable.

This Kind of marketing called Values Orientation.

Both of Values Orientation and Customer Orientation have same target and it is CUSTOMER SATISFACTION, But Values orientation has the extra advantage, and it is More Values to World and environments.

in 3rd marketing generation,  Companies are distinguished by their values. They show their differences in their values and they try to high light their Values.

In a world full of ambiguity and advertizing, these are the distinct values they can Make customers attractive and loyal.

Opportunities For Investment

Investment’s Opportunities in IRAN

There are few countries which they have Golden opportunities for Investments in different industries such as IRAN an investment paradise for year.

These days the top story of some of the worlds most important news media states, Now that a general agreement has been reached on the nuclear issue between Iran and the P5+1, international investors are lining up behind Iran’s closed doors, ready to enter this country’s market.

Once Iran’s doors open to international financial activities millions, or maybe billions of dollars will flow into the country Economic players in Iran are waiting with open arms for international investors.

My colleagues and I, try to Provide new situations for Investors and Industrial companies, who like and Willing to invest and develop their business with Reliable conditions and minimum risk in Iran.

We have prepared 6 packages for foreign investors to choose one , according to your plan and your budget.

Each package has special Items and design for dedicate activities such as Exhibition or Marketing.

So, would you please check these packages  and Don’t Hesitate to contact for more details.

The most Attractive Industries in Iran In order of preference are IT, Oil & Gas , Medicines , Finance , Insurance ,Transport and Eco tourism.

Now a days, The government encourages private companies  to invest  in Industries with High Progress potential. Also the Iranian Parliament Has issue many Rules to facilitate trade and investment

so If you Like to to be part of this progression  and develop  your business &  market  don’t hesitate and immediately contact us.

Honestly , we are ready to cooperate with foreign Investors and develop their business in IRAN .

Time is Gold, The first is always the winner